Users have to be added manually by the account owner, with their name, phone number and WeChat ID. They have high security system because of multiple internal management functions such as resource sharing, or internal chat room. Enterprise accounts are not available to the public nor marketers. It allows to simplify the management process and to improve communication. It aims to help enterprises, government agencies, schools, hospitals and other institutions to establish connections with employees and other partners. This type of account is primary for internal communication. The posting frequency is higher for subscription account than service account.
Bloggers and celebrities for example can use it for individual banding or to share information-oriented content. While enterprise can choose between different account, a personal application can only apply for a subscription account. The message to subscribers will be displayed in the “subscription account” folder on Wechat’s home page.A group of messages can include until 6 articles each time It is possibly to send 1 group messages per day (24 hours).Subscription accounts aim to provide information to users. The verified service accounts can register for WeChat Pay and set up WeChat Store. Enterprises can use the public platform to serve customers. For business push messages, it is recommended to take the service account to profit from advanced interfaces later. Once the choice is selected, it is not possible to change it. Service accounts can apply for a custom menu.īe careful ! The newly registered WeChat Official Account has to select the subscribe account or service account.The message to subscribers or fans will be displayed in their chat list, corresponding to Wechat’s home page, which alerts user instantly.It is only possible to send 4 group messages per month, including 1 to 6 articles each time.Service accounts are designed to provide services to users.
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